Offline Store Operation

Strategic Role of Offline Stores
Experience-based Brand Marketing

Core Concept

Experience Directly,
Closer to the Brand

Feel the brand's philosophy and value by seeing and touching the products in the store. It is a special outdoor space for direct experience beyond simple purchase.

Offline Experience

Vivid Experience &
Communication with Experts
  • Conveniently purchase online after trying the product
  • Direct communication and problem solving with brand managers
  • On-site events and various brand experience programs

Space Intro

Emotional Showroom &
Content Sharing Space
Brand Showroom Experience product advantages and emotions in various spaces
Customer Feedback Communication channel for better products and services
Content Space Joy of using, filming, and sharing directly

Growing Space

Experience Beyond Shopping,
Culture Created Together
  • First to experience new brands and products
  • Online/Offline service enjoyed by everyone
  • Community where brand and users grow together

Sansuyuram Paju Store

Not just a viewing store,
An outdoor space to experience

  • Exhibition and on-site demonstration of camping gear such as tents, backpacks, chairs
  • Curation store to experience brand philosophy and product functions directly
  • Interior and display composition with forest camping sensibility
  • • Brand Showroom Role → LUNDHAGS, HELSPORT, etc.
  • • Experience-based Content → Video shooting, review content, utilizing SNS live
  • • Customer Feedback Hub → New brand launch and customer feedback collection base
Location 77-43, Tapsakgol-gil, Jori-eup, Paju-si, Gyeonggi-do
Hours Daily 10:00~19:00
Tel 070-4250-9942

Sansuyuram Icheon Store

Midpoint between city and nature,
Where brands meet customers

  • Located in the central commercial area within Premium Outlet
  • Outdoor brand select shop for trendy shopping customers
  • Sensuous VMD and practical use-centered product display
  • • Expanding New Customer Contact → Inflow of various age groups including families and leisure customers
  • • Enhancing Brand Awareness → Strengthening exposure to outdoor beginners
  • • Expanding Offline Sales → Sales-centered operation and season promotion focus
Location 1F Sports Hall, Lotte Premium Outlet Icheon
Hours Daily 10:30 ~ 20:30
Tel 031-887-4530

Lundhags Jongno Store

Flagship Space with Nordic Sensibility

  • Specialty store for Swedish outdoor brand LUNDHAGS
  • Delivering brand philosophy (Sustainability, Functionality, Creativity) in space
  • Implementing sophisticated Nordic interior and high-quality VMD
  • • Brand Identity Delivery Space → Delivering product exhibition and philosophical messages together
  • • Urban Premium Zone → Unique flagship closely related to the city center as a landmark
  • • Product Story Experience Hub → Product fitting, counseling, brand history sharing
Location 25, Dongho-ro 38-gil, Jongno-gu, Seoul
Hours Daily 10:00 ~ 19:00
Tel 02-2269-9342
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