CORE DIRECTION

“Everyday Outdoor Life,
Convergence of Distribution & Content”

Timber & Bricks integrates everything from brand discovery to distribution and content production,
building an outdoor lifestyle platform that breaks down the boundaries between online and offline.

Business Areas

Business Areas

Import & Distribution
of Outdoor Brands

  • Exclusive contracts with premium European brands
  • Portfolio by category (tents, apparel, gear, etc.)
  • B2B (Wholesale) and B2C distribution

Operation of On/Offline
Commerce Platforms

  • Integrated operation under 'Sansuyuram' brand
  • Directly managed stores in Paju/Icheon & Lundhags Jongno
  • Content commerce oriented towards community

Outdoor Content
Planning & Production

  • Brand experience programs (Helsport Invitation, etc.)
  • Camping fairs & brand collaboration content planning
  • Digital content production & distribution (YouTube, SNS)

Import & Distribution of Outdoor Brands

Distribution Structure

B2C

Own platform,
Offline direct stores

Exclusive contracts with
global premium brands

Supplying high-performance tents, apparel,
camping, hiking, gear to the market

Lundhags
Helsport
Ulvang
Svala
TECNICA
Feelcap

B2B

Wholesale distribution,
Supply to shops/Dept stores

Outdoor Content
Planning & Production

Platform sharing experiences,
not just sales

Planning and producing content that conveys the authenticity of the outdoors
to strengthen brand image and encourage community expansion.

Brand Experience Programs

Creating content based on product experience like Helsport Invitation Camping, Lundhags Trekking, securing loyal customers

Collaboration & Camping Fairs

Participating in major domestic camping fairs and planning brand collaboration popup content

Digital Content Production

Operating Sansuyuram TV (YouTube), Instagram channels
Sharing camping guides, gear reviews, and user experience-based content

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